There is no business like show business!  32Group invests in and develops entertainment projects that offer unique and brand new ideas.

32Group firmly believes that an important aspect of entertainment is the audience, and as such, strives to cater to the audience’s wishes. Most forms of entertainment have persisted over many centuries, evolving due to changes in culture, technology, and fashion for example with stage magic. Films and video games, for example, although they use newer media, continue to tell stories, present drama, and play music. Festivals devoted to music, film, or dance allow audiences to be entertained over a number of consecutive days.

32Group supports Imagine Science Films, a non-profit organization established in 2008 committed to promoting a high-level dialogue between scientists and filmmakers. ISF encourages a greater collaboration between scientists who dedicate their lives to studying the world and filmmakers who have the power to interpret and expose this knowledge, ultimately making science accessible and stimulating to a broader audience. 

Recently in collaboration with Pioneer Works, Imagine Science announced The Fly Room Project, a reconstituted 1920s lab where the history of genetics and the future of genomics will be explored through film, performance art, master classes and an exhibit. This film is projecting to participate at prestigious film festivals such as Sundance and Toronto.